Optimizing Your Google Profile
Bonji Foods Aficionado Smart Brief: Volume 40
Hi all, welcome back to the Bonji Food Aficionado Smart Brief! We hope the weekend treated you well and you are ready for a new week full of new opportunities! Google can be a tricky system to maneuver when first starting. There are truly so many little details that fly under the radar but also hold much power. Navigating the online world is something you could spend hours trying to figure out. For restaurants, mastering your Google ranking is one of the most important steps to take. Thus, we want to help narrow down your searches and focus on what can actually help boost your Google profile and search results.
The Need For Optimizing Your Google Search With Google holding nearly 90% of all mobile searches in the US, it's becoming increasingly more important to ensure you stand out and can be found via the popular search engine. To start, you should establish a google business profile (see a detailed guide here). There are a few important things to highlight when making your profile: menu, reviews, and photos. Again, 90% of restaurant goers research a restaurant before actually ordering. Therefore, you need to ensure all the necessary information is available to them before they make a decision. In a concentrated area, your business should be somewhere on the first page of Google; otherwise, you may just get lost in the endless search results. To help out and still keep this a little simple, find our three areas to focus on below.
Three Areas To Focus on For Google Search
Search Engine Optimization (SEO): SEO is a massively underrated reason why your website isn't ranking high on search results. You will probably encounter endless spam emails and scammers claiming to have you #1 on Google if you pay them. Of course, they can help with things like backlinks, but truthfully, we believe you don't even need to go that far. Start by picking a few keywords and absolutely hammering them all over your website. For example, “acai wholesale” is one of our keywords and you will find it everywhere on our website. This, along with some other tricks, helped us grow from page 8 of Google all the way to the first page!
Alt-Text: Did you know that Google's algorithm doesn't pick up images at all? Thus, you need to ensure that every image you put on your website has alt-text attached to it. What is alt-text? It's essentially a brief caption-like statement that describes the photo. Google's algorithm scours the internet for alt-texts rather than images, giving huge potential to your website. Just as you would hammer your keywords, do the same with your images. All in all, make sure each image has keywords in the background.
Use Both Internal and External Links: Internal links are hyperlinks on your website that connect to other pages on your site. Your domain should be as clickable as possible, guiding guests through with ease. Additionally, external “backlinks” are things like blogs and other websites that contain a hyperlink back to your website. This is where many people will approach you to create backlinks on your behalf. Although we warned against this before, there are viable resources that can help create backlinks for you.
