Why Restaurant Lighting Grinds Our Gears

🔥 Bonji Hot Takes Volume 30 🔥

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Welcome back to another edition of Bonji Hot Takes! Happy Thursday, we hope your week is going well and you are excited for another fast-approaching weekend. If you want to learn more or look back at our previous tips, head over to our website! Aside from producing the best quality, gourmet Açaí, Coconut, Pitaya, and new Mango-Pineapple smoothie bowl bases, our blog has been ranked as a top 100 restaurant blog, feel free to check it out for yourself!

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Recently, we went out to a restaurant for a nice dinner and a fun night. However, it seemed that when we sat down, all of the energy was sucked out of us. Maybe it was the long day, maybe we needed to eat, or maybe the environment was killing our vibe. The dim lighting and soft music were slowly rocking us to sleep. Thus, we are here with another Bonji Hot Take: TURN ON THE LIGHTS!

Natural Lighting Who Wants To Use a Flashlight? A perfect combination

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Why We Want Restaurants to Bring Some Energy Okay, before we get into our own opinion, there are some studies that indicate the benefits of the dim lighting in restaurants. Research conducted by The Cornell University Food and Brand Lab suggests that dark lighting creates a romantic atmosphere, causes you to eat more, and results in eating more calories and/or more unhealthy foods. Although eating more is great from a restaurant's standpoint, you still want your customers to enjoy the overall experience. You might just be more relaxed and comfortable in a dimly lit restaurant, but is that beneficial to your experience? Yeah, you may indulge in some delicious food, but it might actually end up making you feel worse later on. There are endless suggestions on how to light specific areas of your restaurant. Now, we aren't saying go ahead and pound your customers with bright lights. However, finding a happy medium will allow for the best possible experience for everyone. You don't want it too bright, leaving your customers on edge, but you also do want some table turnover and with dark lighting, those tables aren't leaving anytime soon. Altering your lighting for the time of day is the best way to control the experience. During the daytime and evening, find any way possible to use sunlight to your advantage. Not only does natural light do wonders for your food presentation, but it is also a welcoming and warming feeling for the customers. One of our suggestions would be to keep the front of the restaurant well-lit and upbeat while hosting a more ambient environment in another room or maybe just by the bar/towards the back. Overall, lighting and restaurant design are massively important for customer experience and should not be ignored. Understandably, we may be the outcasts here, but dimly lit restaurants rock us to bed when we are trying to have a fun, enjoyable night.


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