Packaging Your Star Menu Flavors
🔥 Bonji Hot Takes: Volume 44 🔥
Hi all, welcome back to the Bonji Hot Takes! We hope your week has been filled with success and happiness. The weekend is near, but we hope to offer some value before the week closes and you are enjoying the time off. In the juice bar world, packaging juices in bottles has been a major move to not only boost sales but also allow customers to bring a piece of their experience with them. Some restaurants, package sauces and sell them separately as well. Although this concept has steadily become more popular, we want to see it more!
Why You Should Consider Packaging Special Sauces/Juices You may think that packaging a tomato or hot sauce is a pain and wouldn't even be worth the trouble. However, the process truly doesn't have to be that difficult. If you don't currently make your own sauce or juice, partnering with a local brand makes this a whole lot easier. Yet, many restaurants and juice bars want to have their own brand displayed, which we completely understand. One route to take is going through a co-packer, who will produce and bottle your sauce for you; complete with all regulations. Another route is to do it completely by yourself. Now, we aren't saying avoid all regulations involving packaging, and you should ensure your business won't get in trouble, but you can get away with selling small containers of sauce if requested by the customer. This is a bit risky and less of an experience for the customer, however, if you have a hit flavor, you could explore selling it. We still suggest going about it the proper way and getting everything regulated and ready to promote. But truthfully, why not sell the “secret sauce," which doesn't HAVE to be a sauce per se. In doing so, you will boost sales, give customers something extra, and will ultimately hammer your marketing efforts - both pulling people into your restaurant and spreading word-of-mouth glory. Personally, I love having a branded bottle of hot sauce to show off to my friends. It may be a bit more on the business side, but truthfully, there's no need to go overboard. Don't produce thousands of bottles or spend a ton of money on graphics, this isn't about breaking into the retail world to take over (although maybe it's an option down the road). Keep it basic, maybe even market it as a secret, and you'll see customers coming in just for a sauce or juice.