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Managing The Big Game

🔥 Bonji Hot Takes: Volume 60 🔥

The Super Bowl and Restaurants


Welcome back to the Bonji Hot Takes! We hope your week has been filled with success and happiness. The weekend is near but we hope to offer some value before this week closes and you are enjoying the time off. Although this may seem obvious, The Super Bowl was huge for restaurants. In fact, Restaurant Business Online pointed out that 4 out every 10 ordered food out from restaurants on the big Sunday. Thus, if you aren't pushing your restaurant during the big game, you might be missing out!


­Why You Should, No Matter Your Preference, Push The Big Games Understandably, not everyone is huge on sports and it often won't have any effect on your restaurant's business. However, we believe that playing along with the big sporting events is a surefire way to pull in customers. These big sporting events are a massive opportunity for restaurants to capitalize on increased traffic and revenue. Whether it's the Super Bowl, World Cup, or the Olympics, these events bring in huge audiences of sports fans who are looking for a place to either watch the game and/or enjoy good takeout food with friends. For starters, the increase in traffic is very visible. Whether this is groups of people flocking to restaurants to enjoy the game or takeout, it is evident that “the big game” increases traffic. Some big chains (as well as local eateries) see insane jumps in their numbers. For instance, Dave's Hot Chicken saw a jump of around 357% on Sunday alone. Not only are more people looking for good food and drinks to enjoy during the game, but the average ticket size increases as well. During The Super Bowl, the pizza ordering system Slice reported an increase of 17% on ticket size. So not only are more people looking for food, but they are also looking for more of it! The day or days leading up to the big game also present a unique marketing opportunity. The social media buzz revolving around that day is enormous, so what's stopping you from joining the party? Maybe you aren't a huge sports fan, but you can still play into athletics if it's going to get some attention or even better, new customers! Not everyone is going to be attracted to your restaurant, but this gives you a chance to tap into an audience that you may not be so familiar with. Sports fans tend to be extremely loyal and passionate, both on and off the fields. Therefore, if you can win some of them over on their favorite day of the year, expect them to be coming back for more! Lastly, offering special promotions and creating a memorable experience can be key components when trying to bring in and keep new customers. Although this should be a common thing for your restaurant regardless, bringing promotions and a great atmosphere during a large event can really help your restaurant boom. Overall, there are plenty of options when it comes to inviting customers in for the big game, and it's up to you how much or if at all you want to embrace the sports world.

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